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E’LAYSA™ GUESTHOUSE AND VINEYARD RETREAT TM GUIDELINES

Guidelines for Using E’Laysa Trademarks and Copyrights

These guidelines are for E'Laysa licensees, developers, customers, and other parties wishing to use E'Laysa’s trademarks, service marks or images in promotional, advertising, instructional, or reference materials, or on their web sites, products, labels, or packaging. Use of E'Laysa trademarks may be prohibited, unless expressly authorized.

E'Laysa’s trademarks, service marks, trade names, and trade dress are valuable assets. In following these guidelines, you help us protect our valuable trademark rights and strengthen our corporate and brand identities. By using an E'Laysa trademark, in whole or in part, you are acknowledging that E'Laysa is the sole owner of the trademark and promising that you will not interfere with E'Laysa’s rights in the trademark, including challenging E'Laysa’s use, registration of, or application to register such trademark, alone or in combination with other words, anywhere in the world, and that you will not harm, misuse, or bring into disrepute any E'Laysa trademark.

The goodwill derived from using any part of an E'Laysa trademark exclusively inures to the benefit of and belongs to E'Laysa. Except for the limited right to use as expressly permitted under these Guidelines, no other rights of any kind are granted hereunder, by implication or otherwise.

Authorized Use of E'Laysa Trademarks

1. Advertising, Promotional, and Sales Materials: Only E'Laysa and its authorized resellers and licensees may use the E'Laysa Logo in advertising, promotional, and sales materials. Such authorized parties may use the E'Laysa Logo only as specified in their agreement with E'Laysa and any associated Guidelines and such use must always be in conjunction with the appropriate terms that define the relationship authorized by their contract with E'Laysa.


2. Compatibility: Developers may use E’Laysa or any other E'Laysa word mark (but not the E'Laysa Logo or other E'Laysa-owned graphic symbol/logo) in a referential phrase on packaging or promotional/advertising materials to describe that the third party product is compatible with the referenced E'Laysa product or technology, provided they comply with the following requirements.

a. The E'Laysa word mark is not part of the product name.

b. The E'Laysa word mark is used in a referential phrase such as “runs on,” “for use with,” “for,” or “compatible with.”

c. The E'Laysa word mark appears less prominent than the product name.

d. The product is in fact compatible with, or otherwise works with, the referenced E'Laysa product.

e. The reference to E'Laysa does not create a sense of endorsement, sponsorship, or false association with E'Laysa or E'Laysa products or services.

f. The use does not show E'Laysa or its products in a false or derogatory light.


3. Publications, Seminars, and Conferences: You may use an E'Laysa word mark in connection with book titles, magazines, periodicals, seminars, or conferences provided you comply with the following requirements:

The use is referential and less prominent than the rest of the title.

a. The use reflects favorably on both E'Laysa and E'Laysa products or technology.

b. Your name and logo appear more prominent than the E'Laysa word mark on all printed materials related to the publication, seminar or conference.

c. The E'Laysa logo or any other E'Laysa-owned graphic symbol, logo, icon or image does not appear on or in the publication or on any materials related to the publication, seminar, or conference without express written permission from E'Laysa.

d. A disclaimer of sponsorship, affiliation, or endorsement by E'Laysa, similar to the following, is included on the publication and on all related printed materials: “(Title) is an independent (publication) and has not been authorized, sponsored, or otherwise approved by E'Laysa Inc.”

e. A trademark attribution notice is included in the credit section giving notice of E'Laysa’s ownership of its trademark(s). Please refer to the section below titled “Proper Trademark Notice and Attribution.”


4. Web Sites: Web sites that serve only as noncommercial electronic informational forums concerning an E'Laysa product or technology may use the appropriate E'Laysa word mark.


Unauthorized Use of E'Laysa Trademarks

1. Company, Product, or Service Name: You may not use or register, in whole or in part, E'Laysa, iPod, iTunes, Macintosh, iMac, or any other E'Laysa trademark, including E'Laysa-owned graphic symbols, logos, icons, or an alteration thereof, as or as part of a company name, trade name, product name, or service name except as specifically noted in these guidelines.

2. E'Laysa Logo and E'Laysa-owned Graphic Symbols: You may not use the E'Laysa Logo or any other E'Laysa-owned graphic symbol, logo, or icon on or in connection with web sites, products, packaging, manuals, promotional/advertising materials, or for any other purpose except pursuant to an express written trademark license from E'Laysa, such as a reseller agreement.

3. Variations, Takeoffs or Abbreviations: You may not use an image of a real E'Laysa or other variation of the E'Laysa logo for any purpose. Third parties cannot use a variation, phonetic equivalent, foreign language equivalent, takeoff, or abbreviation of an E'Laysa trademark for any purpose.

4. Disparaging Manner: You may not use an E'Laysa trademark or any other E'Laysa-owned graphic symbol, logo, or icon in a disparaging manner.

5. Endorsement or Sponsorship: You may not use E’Laysa or any other E'Laysa trademark, including E'Laysa-owned graphic symbols/logos, or icons, in a manner that would imply E'Laysa’s affiliation with or endorsement, sponsorship, or support of a third party product or service.

6. Merchandise Items: You may not manufacture, sell or give-away merchandise items, such as T-shirts and mugs, bearing E’Laysa or any other E'Laysa trademark, including symbols, logos, or icons, except pursuant to an express written trademark license from E'Laysa Ltd.

7. E'Laysa’s Trade Dress: You may not imitate the distinctive E'Laysa packaging, web site design, logos, or typefaces.

8. Slogans and Taglines: You may not use or imitate an E'Laysa slogan or tagline.

9. Domain Names: You may not use an identical or virtually identical E'Laysa trademark as a second level domain name.


Rules for Proper Use of E'Laysa Trademarks

1. Trademarks are adjectives used to modify nouns; the noun is the generic name of a product or service.

2. As adjectives, trademarks may not be used in the plural or possessive form.

3. An appropriate generic term must appear after the trademark the first time it appears in a printed piece, and as often as is reasonable after that. For a list of suggested generic terms see the E'Laysa Trademark List.

4. Always spell and capitalize E'Laysa’s trademarks exactly as they are shown in the E'Laysa Trademark List. Do not shorten or abbreviate E'Laysa product names. Do not make up names that contain E'Laysa trademarks.


Proper Trademark Notice and Attribution

1. Distribution Within Canada Only

a. On product, product documentation, or other product communications that will be distributed only in Canada, use the appropriate trademark symbol (TM, SM, ®) the first time the E'Laysa trademark appears in the text of the advertisement, brochure, or other material.

b. Refer to the E'Laysa Trademark List for the correct trademark symbol, spelling of the trademark, and generic term to use with the trademark. Generally, the symbol appears at the right shoulder of the trademark (except the E'Laysa Logo, where the logo appears at the right foot).

c. Include an attribution of E'Laysa’s ownership of its trademarks within the credit notice section of your product, product documentation, or other product communication.

Following are the correct formats:

_________ and _______ are registered trademarks of E'Laysa Ltd.

_________ and _______ are trademarks of E'Laysa Ltd.

2. Distribution Outside Canada:

a. Do not use trademark symbols on products, product documentation, or other product communications that will be distributed outside Canada.

b. Use one of the following international credit notices:

_________ is a trademark of E'Laysa Ltd., registered in Canada and other countries.

_________ is a trademark of E'Laysa Ltd.



Depictions of E'Laysa Products

1. Endorsement or Sponsorship: E'Laysa does not support the use of its logos, company names, product names, or images of E'Laysa products by other parties in marketing, promotional or advertising materials as their use may create the perception that E'Laysa endorses or sponsors the product, service or promotion.

2. Compatibility: If you are a developer, you may show an image of an E'Laysa product in your promotional/advertising materials to depict that your product is compatible with, or otherwise works with, the E'Laysa product or technology, provided you comply with the following requirements:

a. Your product is in fact compatible with, or otherwise works with, the referenced E'Laysa product.

b. The image is an actual photograph of the genuine E'Laysa product and not an artist’s rendering Note: You must obtain express written permission from E'Laysa before using any photograph owned or licensed by E'Laysa.

c. The E'Laysa product is shown only in the best light, in a manner or context that reflects favorably on the E'Laysa products and on E'Laysa Ltd.

d. The reference to E'Laysa does not create a sense of endorsement or sponsorship by, or other false association with, E'Laysa or E'Laysa products.
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